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Research papers

Measuring a multi-country specialist audience: The international air travel survey

Frequent international air travellers are, by their very nature, very difficult to research using in-home or in- office survey techniques. The International Air Travel Survey (IATS) was developed two years ago as a means of effectively researching...

Catalogue: Seminar 1988: Media And Media Research
Authors: Peter A. Rusby, Brian Shields
June 15, 1988
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Citation

Rusby and Shields (1988a, June 15). Measuring a multi-country specialist audience: The international air travel survey. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/measuring-a-multi-country-specialist-audience-the-international-air-travel-survey


Research papers

The motorway effect

The Belgian multi-media, multi product survey called CIM (Centre d'Information sur les Medias) interviews yearly 10.000 people on their reading, listening and viewing habits.In 1986 the CIM survey has asked questions also on traffic habits in the...

Catalogue: Seminar 1988: Media And Media Research
Author: Pierre Hofmans
June 15, 1988
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Citation

Hofmans, P. (1988a, June 15). The motorway effect. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-motorway-effect


Research papers

Characteristics of the poster audience in Great Britain

The OSCAR system for estimating audiences of individual poster sites was developed in the UK for the outdoor advertising contractors from 1981 and launched in October 1985. From a census of all poster sites audiences were modelled in the form of...

Catalogue: Seminar 1988: Media And Media Research
Authors: Pym Cornish, Richard Windle
June 15, 1988
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Citation

Cornish and Windle (1988a, June 15). Characteristics of the poster audience in Great Britain. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/characteristics-of-the-poster-audience-in-great-britain